Selwyn Justice owns and operates Justice Brothers Ranch, his family’s multi-generational cattle ranch and citrus orchard in Waddell, Arizona. He is a graduate of the University of Arizona, with Bachelor’s degrees in both business management and entrepreneurship from the Eller College of Management and the McGuire Center. While his point of pride is that his family’s citrus operation is the longest continuously operated orchard in Arizona, a close second is his effort to launch and develop the direct market branch of the family business, which includes an on-farm produce stand and Justice Brothers U-Pick, a u-pick orchard in the neighboring city of Surprise.